Hi Barb Belsito is…

A product design leader with 14 years of experience simplifying complex problems to craft products, visions, and strategies.

LinkedIn // Resume // About Me

Fleet Core Systems

Lyft

Over the years, we built a best-in-class suite of fleet solutions, unifying customer, operational, and vehicle journeys.

Lyft

Electric Vehicles

Building products and features that improve the driving experience for EV drivers on the Lyft platform.

Process and Quality

Lyft

I’m continuously interested in examining and refining process and quality standards. I find documenting process creates healthy dialogue between cross functional partners and insight into what other roles are expected to contribute and when.

Lyft

Vision and Strategy

I’ve had the opportunity to practice and refine my storytelling skills through vision and strategy initiatives. This method is highly collaborative and includes cross-functional partners early on and throughout the process. These artifacts are effective for inspiring and aligning teams, while communicating where we are headed and how we will get there. The stories we create are backed by user research, compliment roadmaps, and outline detailed strategy.

Mobile App + Content Management System

Guidebook Inc, 2015 – 2017

I reported directly to the co-founder and worked with a team of engineers and product manager to create products and features. I worked on a range of products including iOS, Android, and a web based content management system. I also created and maintained design systems and style guides.

Case Study: Re-designing Guide Discovery