Hi Barb Belsito is…

A product design leader with 15+ years of experience simplifying complex problems to craft products, visions, and strategies.

LinkedIn // Resume // About Me

Fleet Core Systems

Worked with teams to build a best-in-class suite of fleet solutions, unifying customer, operational, and vehicle journeys. These tools saved millions of dollars in operations efficiencies, allowed product lines to scale, and created reusable design patterns used across orgs.

Company
Lyft, 2017 – 2025

Role
Staff Product Designer

Electric Vehicles

Building products and features to improve the driving experience for EV drivers on the Lyft platform. These products increase driver hours, earnings, and satisfaction.

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Company
Lyft, 2017 – 2025

Role
Staff Product Designer

Process

I find documenting process creates healthy dialogue between cross-functional partners and insight into what other roles contribute and when.

Company
Lyft, 2017 – 2025

Role
Staff Product Designer

Vision and Strategy

Led cross-functional brainstorms to inform short, mid, and long term visions and roadmaps. Used storytelling to form cohesive visions to inspire and align teams.

Company
Lyft, 2017 – 2025

Role
Staff Product Designer

GovTech Compliance Service Platform

This tool was neglected and broken for years. I collaborated with users, engineers, and product to redesign and rebuild the platform. Support agents can now easily understand a driver’s state of compliance and solve issues in one central system. It also allows regulatory operations to easily configure and manage rules for 340+ regions and contains 10,000+ configurations.

Company
Lyft, 2017 – 2025

Role
Staff Product Designer

Mobile App + CMS

I reported directly to the co-founder and worked with a team of engineers and product manager to create products and features. I worked on a range of products including iOS, Android, and a web based content management system. I also created and maintained design systems and style guides.

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Company
Guidebook Inc, 2015 – 2017

Role
Senior Product Designer